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Air Force Secretary Deborah Lee James, Chief of Staff Gen. Mark Welsh, and CMSAF James Cody continued their campaign to reinvigorate the service’s core values through a video message to airmen. “Our core values are our first principles, and they guide everything we do, on and off duty, at home, in the office, and on the battlefield,” said James in an April 2 release. The core values: integrity, service before self, and excellence in all we do “are more than just slogans,” said Welsh. “We must have an inner drive for continuous improvement, a drive that propels us as individuals and as a force into an upward spiral of performance and accomplishment,” added Cody.