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Where Were You at Halftime?: For 76 young people, enlisting in the Air Force took center stage in front of a San Francisco 49er football crowd of 70,000. It was actually the third such event for the 49ers. The first half-time enlistment ceremony took place in 2004. The 49ers entertainment director Lorie Murphy says this year’s swear-in “captivated the entire halftime show—the response was as loud as when the team scores a game-winning touchdown.”